International Marketing analysis and strategy of a given product Essay

International Marketing analysis and strategy of a given product - Essay Example The business will involve itself in heavy marketing in order to create a long-term market presence among the low income and middle income customers. Trudea Services was planned in 2005 to be a part-time business venture. It has been asmall business designed to meet the needs of its clients and their pet family members. The company is located in Kikuyu and plans to expand to other towns in response to increasing demand for solar energy appliances. The company understands the value of ourclients money and provides highly effective and efficient solar energy appliances. At Trudea Services, we accept nothing but the best from our suppliers and ourselves. Trudea Services was founded by Joseph Kamau and Anthony Kimunya. The two co-own the company and will oversee the day to day management of company operations. However, the company will hire additional members of staff when it expands its operations. The company plans to invest more than 350,000 shillings in the purchase and supply of low cost solar energy appliances to middle income and low income households in Kikuyu. This is a long term project that is expected to last for more than five years depending on the market performance. The company seeks to make expansions into other markets by establishing branches in those areas including Wangige and Westlands. This requires adequate financing because the project is to be operated in the long run. Therefore, the company aims at maximizing on profits and using the proceeds to expand its operations. The business also plans to source for short term loans from a financial institution. This is a partnership business owned and operated by four individuals. Each of the partners has equal rights in terms of ownership and decisions making. The partners are involved in the company’s daily decision making and decisions are reached subjected to the majority support of the partners. The company is concentrated in a single geographical